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How - and Why - To Stage Your Home For Sale


Q. We’ve already moved and now we want to sell the house. It’s completely empty - should we ‘stage’ it?


At Williams Realty Partners, staging is a process we use for almost every house we sell. Staging doesn’t always mean putting furniture in an empty home, either. Sometimes we stage a home when we remove something, like clutter, or have our painters neutralize the neon pink on the wall that your 12-year-old daughter thought was so cool in 2002. Or we add something, like new artwork or landscaping.


Good staging accomplishes two things: it draws more buyers in when they’re initially looking at images of your home online, and it gives them guidance once they’ve arrived in person. Things like a ‘bonus room’ sound great, but buyers really need cues and hints to spark ideas about how they can best use all that potential.


We will almost always stage a completely empty house. Our professional stagers use their stock furniture and other pieces to give an empty house perspective and to showcase the best traffic pattern for the space. Or we have our graphic designer work up virtual staging images that are placed on easels throughout the home as idea boards. We’ve included some of our staging ‘best practices’ below for you to take into consideration - good luck!


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